Fred 2.0

So believe it or not, I nearly forgot that I had a blog. It has been nearly three years since I posted here, and life, three kids, work and other stuff seemed to slowly pull me away from sitting down in front of the computer (or a variety of other devices now) and writing something. I started this blog in 2007. Since then, a lot has changed. The world of "editorial photography" has almost completely disappeared in terms of finding sustainable (i.e.: profitable) work. Not to say that there are not still some great publications out there that recognize the value of good photography, but there are certainly fewer of them now there when I stared this blog. Most of my work now consists of commercial clients that is shot in an editorial style. I get to tell their stories with the camera. I am very blessed that my editorial skills have allowed my transition over to better-paying commercial work while still being able to shoot in a style that I love. Honestly, I miss the fun of regularly shooting a the deadline, seat-of-your-pants rush-rush-rush stuff of the photojournalism world. When big stories happen here in Southern California, I still am shooting for some news clients, but not nearly as much of it as I was doing in 2007. On the other hand, I don't miss the "drop everything and go" calls from editors that used to come on a very regular basis. I enjoy being able to go out to dinner with my wife, or LEGOland with my kids without having to worry about the logistics of getting one of those "go right now" calls and having to choose work over my family (or if you say "no" too many times, they start calling someone other than you to shoot their assignments.) But I am back. And will be writing more.

Me and three of my favorite reasons for not blogging. This was shot in Palm Springs on vacation by my wife on her iPhone 4, which does not perform well in low light. ©FredGreaves2013